A point that I was looking recently, even thou I didn´t shared it previously, as my realization and response to it came first in a reaction of "Anger" towards the very "unworkability" of the current Covid situation, because it doesn´t matter if I run out to scream this fact to the people out there, it´s imposible that I get to change the "addictions, fears and points of consumption of the society as a whole by myself, as that it´s a decision each one does in their day to day living
As I saw this picture in relation to the pattern that the BTC currency (and how it also looks in relation to the volatility and movement of other currencies based on Fiat, like Gold and Silver), I was remembering a very old class that I took along the career of visual communication, while we were digging into the history of some of the most liked and consumed brands of cigarettes in Mexico.
There is a pretty common understanding that you are able to get when you deal with this whole "Neuro-Marketing" concept, which is nothing but manipulating the same codes and pictures that the people it´s already using to manipulate themselves, and that is: Our entire Economy it´s based on peoples emotional reactions to certain situations (and more likely, if you place the situation for them on a picture that they can react, so that you are able to get them to that point to buying into your stuff, lol)
Here is the basics of an "Insight"
"An innate behavior that you had no record of doing it. Definitely, the insight is what discovers things about you that you had not even stopped to think about. In the world of advertising, finding good insights is vital to the success of campaigns. An insight is a true revelation of the consumer. (And more specifically it´s something that the consumer doesn´t know about him/herself) In other words: An insight in marketing, comes as the result of applying human thought and reasoning to analyzed data, searching for and producing a directional change is the way we think or the way we act. (or should we say, that you know that human beings are going to react to the pictures that you are going to present to them LOL)
So, getting back to the history of the advertisements and the publicity of Cigarettes.
If you go back a little bit into your own childhood, you surely remember how "Normal" it was to find advertisements exposed all around the public area, and how common it was to not only find them on the bus stops or the big street spectaculars, but you also had it on the TV at your home, in your cinemas (some of you may even had the chance of living at the time when you were allowed to smoke inside the cinema with the movie being played and everything).
As the time went by, and some brands like "Marlboro" began to attain so much power in the market, that they began to take out smaller brands, interestingly enough some "clinical studies" began to arise in relation to the relation of "smoking with the development of lung Cancer", the debates were extended for more than 40 years, around to proof this simple and singular relation "Smoking is directly related to lung Cancer"... it´s interesting because, the amount of time that the brands will fight trying to "go around and proof the studies wrong", wasn´t for them as important, as to not allow other brands to generate the most important thing that you want to create in your consumers: "LOYALTY/FIDELITY" to YOUR BRAND... through what? The possibility of advertising themselves as openly and directly to the public as the new emerging brands (which were left out of the competition once that the debates around the Health problems connected to the consumption of tobacco got to that point where people was skeptical enough to believe that the Cancer was caused by the tobacco and not by themselves and their own thoughts and believes into it, through what? Their own hate for smoking/giving up into their own self-deception)
After 40 years, when finally the main tobacco industries decided to "not fight the argument anymore", they already created such a dependency to their product through their derivatives like "Nicotine", their publicity and advertisements where Legally pushed out from EVERY SINGLE PUBLIC SPACE conceivable, at the exception of "Your local stores", in which the main and most liked brands are displayed in front of the cash register, with this beautiful lighten colors (which hold the purpose of selling the perception of clean space/that´s why Hospitals are mainly white, and keep other colors like "blue" on the "waiting area for the family members")
But they added this pictures to the boxes of the Cigarettes. I don´t know if in your countries it has been also the chase guys (here in Panama and in Mexico they got quite creative with them)
After the "effect" and paradox of the momentarily happiness arrives with the act of Buying, of Consuming of Acquiring, the temporarily solution, you are back into the most simple reality: "You are not saved, because NO ONE is able to SAVE YOU, from YOURSELF"
That´s why the act of buying it´s considered an Addiction in itself, because it´s directly linked to the stimuli of people to get that "quick fix" of the mind, that they call Happiness, but it´s not Happiness, it´s just Dopamine, Serotonin and you know, the Natural "Pain Killers" of the body...
After Extreme Greed, which ONLY comes After Extreme Fear, the cycle repeats, OVER AND OVER AGAIN....
What they have done in this last months, it´s far from Clever, it´s absolutely Brilliant... from a Marketing and Publicity perspective obviously... I mean, this isn´t something that they didn´t knew or that haven´t been doing previously to this Pandemic; that´s just how Marketing has always worked, it´s just that, they found the perfect Formula to get the biggest amount of Sales, in the shorter period of time...
I mean what Salesman and Visual Communicator wouldn´t dream about making all of this Sales possible for the brand they work for?
Maybe we should look into who is directing the COVID-19 new sales propaganda for masks and Alcohol ;)